Doctors From Sunrise Dental Care Talks About What the Inner Circle Coaching Club Has Done for Their Practice
In this article, doctors from Sunrise Dental Care will share to you what my coaching club, the Inner Circle Coaching Club, has done for the good transition of their dental practice lately. They will share to you what they have done in the past few years in the transition of their dental practice... and how they became a large practice with lots of fun and excitement with the help of my coaching club. And this is something that we focus specifically at our dental practice transition website!
Here's what the doctors will share on how my coaching club has promoted the transition of their dental practice:
In September of 2006, we joined Ed's Super Conference. After joining the conference, we then thought on how we would begin the transition of our dental practice. So we bought and signed up for everything and then we implemented things and took action. We started the New Mover program, and the response after the first mailing was just okay (and so we thought until we looked at the numbers!). We had 4 new patients, our production was up to $6,500.00, and the return on investment (or our ROI) was “not so bad”. But then, the second mailing goes out a month later, and then the third mailing after that. So for the period of these months, we had 21 new patients in our dental practice, our production increased to $33,000.00, and the return on investment was “not bad at all”.
So then, we thought, for the transition of our dental practice, let's so more things to increase our cash flow! So we put into action what Wendy Briggs taught us in Hygiene Diamonds. So in our fluoride production increase alone, we had an increase from $252.00 for September of 2006 to $3,068.00 for February of 2007. And we had lots of activities: we had the Care to Share Brochure perfected and put into action (with the trifold handed out to everyone); we had the Child's First Visit Certificate, we joined America Smiles, and we also organized our first Invisalign Open House, where we mailed out flyers to existing patient number of 2,500, and placed as FSI in local Thursday Paper 7000 (with which 15 patients responded to it), records were processed and submitted that night, and 24 patients accepted treatment... and we had an amazing $105,000.00 that night! And it was really fun too! Also, we had our monthly newsletters, our first free publicity successful press release # 1, the “Toys For Tots” formal party, and the first patient appreciation event for “Toys For Tots”. We got the prize wheel too! We had lots of winners in the event, we had face painting, Santa and elf, hot dogs, new visitors, toys for tots, and most importantly we had fun! We also mailed a “Thank You” note with a Santa photo to all who attended. We had another New Patient Mover, wherein we mailed the first step in mid-January and followed the second and third steps three weeks apart (where we had 12 new patients so far and a production of $16,000.00). We also continued our Invisalign Open House, where we had FSI printed 10,000 and placed it in local paper and we're still waiting for the final numbers. We also had the “attack on sleep apnea”, where we printed out 30,000 FSI, with 20,000 placed in Sunday paper and 7,000 placed in local Thursday paper (which costed approximately $2,500.00... and so far we had 15 new patients within 6 weeks). We also participated in local fund raisers, where the charity keeps $99.00, but we opt the patients into our office and then “WOW” them!
In the transition of our dental practice, we also have new projects which include joint venture with local bike shop to sponsor essay contest and the winner to be at next June Patient Appreciation event. We have implemented a reactivation campaign. We have lead generation ads on implants and Mother's day contest theater advertisement VIP club that is still in progress.
So, in the transition of our dental practice, things are changing so fast that we are becoming “dizzy” (in a good way, of course!). Things just keep changing and growing! Our staff tripled, we hired a marketing assistant, our excitement tripled, our goals doubled and then tripled, and we just keep working on new projects. All we can say is that things just got crazier and crazier! We had insurance letter sent out, we made a “War Wall” (where we can post things up and put them in the order we want to work on) to keep things organized, and we get testimonials that are good for our ego! We also do dentistry in our spare time. As for now, our production doctors have more than doubled in 6 months (as well as our hygiene production); our new patients went from 20 per month to 60 to 70 per month; our excitement in our practice doubled; and we also doubled the bonuses that we give to our staff, which makes them very happy!
So, all that we can say is if you want to attain the transition that you would like to have in your dental practice, join Ed's Inner Circle Coaching Club like we did... and achieve success as well as experience excitement and enjoyment in your dental practice!
About the Author:Log on to our dental practice transition website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, & Refer!”.
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